Semana de la Emprendedora
A focused campaign and landing experience that organized a multi-part entrepreneurship event around clear participation and registration paths.
One event. Many voices. One clear route to participate.
01 / Problem
What the identity needed to resolve.
- 01
Organize speakers, schedule, content and registration without creating friction.
- 02
Give the event its own energy while keeping a clear relationship to Emprendedoras.
02 / Strategic decisions
The system follows the reasoning. These are the choices that gave the work its direction.
- [1]
Create an event-specific campaign inside the Emprendedoras ecosystem.
- [2]
Use modular content structures for speakers and schedule information.
- [3]
Establish one primary registration route across the responsive landing page.
03 / Delivered
- Campaign concept and messaging
- Content hierarchy
- Speaker and schedule modules
- Conversion path
- Responsive landing page and development
Evidence, without invented metrics
The completed campaign system and live landing experience are the available qualitative evidence; no registration or conversion metrics are claimed.
Credits
Participant photography supplied by the organization and participants. Stock photography: Unsplash. Campaign strategy, copy, UX/UI and landing page by Alethia Briones.