Alethia Briones

Branding Portfolio

Strategy, identity, and digital systems.

A selection of my work from 2020 to 2024, helping experienced women founders, consultants and professionals turn what they have already built into a brand people can understand, recognize and trust.

See selected work →

Featured case / 2023

Liz Mendívil

A brand and website system for an established humanistic psychotherapist and speaker, designed to carry her existing authority and warmth into one coherent public presence.

Completed Brand strategy, creative direction, identity design, copywriting, UX/UI and web development.
Read the case →
Liz Mendívil portrait, logo, color palette and brand applications presented as one identity system.
Liz Mendívil stationery and signature-mark applications.
Portrait, identity and art direction — selected from the Liz Mendívil brand system.

Selected work

View all nine projects →
01EmprendedorasFounder-led community system2020 02Semana de la EmprendedoraCampaign and landing experience2022 03Fer YunuenPersonal-brand identity system2023 04Identity systemsFour selected identity projects2022–24

Approach

Make the reasoning visible.

  1. 01

    Understand what already works.

    Start with reputation, context and the experience that already exists.

  2. 02

    Define the strategic decision.

    Positioning, language and hierarchy come before visual execution.

  3. 03

    Build a system that can move.

    Identity and digital experience should stay coherent across real applications.