Personal brand strategy / identity / web

The experience already exists. The brand must represent it.

I build personal brands for women whose professional trajectory has outgrown the way it is currently represented.

Strategy, identity, messaging, and digital presence are developed as one connected system, beginning with what is already true.

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Alethia Briones, brand strategist and designer.
Strategy/Identity/Digital Presence

Different trajectories. One connected system.

Selected work / 2020–2023

Each project begins with what is already true and connects strategy, identity, messaging, and digital presence around the client’s real professional direction.

Liz Mendívil social content system for humanistic psychotherapy.

01 / Featured case

Liz Mendívil

Brand strategy, identity, copywriting, UX/UI, and web development.

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Emprendedoras desktop and mobile website applications.

02 / Founder case

Emprendedoras

Founder-led brand, community strategy, identity, content, and web.

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Semana de la Emprendedora campaign hero and event identity.

03 / Campaign + digital

Semana de la Emprendedora

Campaign strategy, messaging, landing-page UX/UI, and development.

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Fer Yunuen identity over athlete photography.

04 / Personal identity

Fer Yunuen

Personal-brand strategy, creative direction, and identity design.

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Identity systems built from different kinds of truth.

Selected identity work

Smaller studies show how strategy can take distinct visual forms without becoming a repeated style.

Sé.Con.Siente primary logo, secondary logo, and brain-heart icon.

2023 / Therapy identity

Sé.Con.Siente

A therapy identity connecting mind and emotion.

Aurora primary logo, secondary logo, hand-lotus brandmark, and slogan.

2022 / Personal growth

Aurora

A brand about awakening, support, and finding one’s voice.

Observa exhibition poster integrating photography and experimental typography.

2024 / Founder project

Observa

An experimental photography identity built around pausing and looking.

Rebeca Romo photographic social content application.

2022 / Personal identity

Rebeca Romo

A personal brand organized around balance across performance, nutrition, and life.

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Connected capabilities

One system. Three connected disciplines.

01 / Define

Strategy

Define what the brand needs to represent, how it should be understood, and what professional direction it must support.

02 / Recognize

Identity

Translate that definition into language, visual expression, recognition, and consistent behavior.

03 / Use

Digital Presence

Make the brand accessible and useful through a website and the environments where the client’s work is discovered.

About Alethia

Direct collaboration. Clear strategic judgment.

I am Alethia Briones, a brand strategist and designer with more than 15 years in marketing.

I work directly with founders and established professionals to translate experience into a brand people can understand, recognize, and trust.

The process is collaborative, but not passive. I listen, question, interpret, challenge when necessary, and provide a clear strategic point of view.

More about my approach

Additional web work / Platonica

Defining a new category through language, structure, and a bilingual digital experience.

Platonica is an industrial B2B practice built around Commercial Information Infrastructure. I defined the category, positioning, product architecture, bilingual copy, identity direction, UX/UI, and website.

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Homepage / category positioning Commercial Information Infrastructure
Methodology / verification Observe > verify > build
Products / self-assessment Compare / decide / begin

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Your professional experience should be represented with the same clarity and depth with which it was built.

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